In 2019, Emily (founder of Emobsessed) took a leap of faith with her bestfriend Charlene to start Mooi Beauty. Both individuals are heavily obsessed with achieving the million dollar bright smile, thus they embarked on this journey to formulate a vegan friendly oral wellness series. Bringing effective yet harmless teeth whitening solutions to your doorstep without breaking the bank. Definitely the secret to a perfect set of teeth. 😄